It seems that when you buy a piece of technology, it's quickly obsolete, making it quite a challenge to keep up to date with the market. Digital cameras are no different, which means that selecting a digital camera as a holiday gift can be confusing. Every year, different manufacturers release a wealth of new digital cameras loaded with sought after new features and it's difficult to know what the best choice will be. Sony is a digital camera company which continues to remain popular. Sony has been at the forefront of the market for consumer electronics for the past 30 years. All Sony digital cameras are proof of the company's commitment to using the latest technology paired with minimalist styling to make high-quality compact digital cameras for casual users, hobbyists, and now professional photographers. The Latest Innovation in Sony Digital Cameras In September 2012, Sony announced the release of the Cybershot DSC-RX1, its latest camera. According to Sony, this will be the world's first full-frame compact digital camera. A 24.3 megapixel full-frame sensor attached to a capable 35mm f2 lens makes this a very desirable camera. Being able to produce professional quality pictures in a small package that can fit in your pocket ensure the popularity of this camera. Consumer ratings point to the following cameras as two of the best Sony digital cameras of 2012: * Sony Cybershot HX30V: This Sony digital camera produces excellent video and photos in a package that's very compact, yet versatile, and ideal for travel. The 18.2 megapixel camera is known for its fast performance, including full HD video capture and very fast continuous burst mode, as well as features like a GPS tracker. * Sony Cybershot HX200V: This model is rated by consumers as one of Sony's best digital cameras as result of its extremely large 35x optical zoom and fast burst mode. Lacking RAW capture, it's clear that Sony is aiming the camera at a more amateur market than a lot of the competition. The HX200's image quality has been rated from good to excellent in Sony digital camera reviews, and video quality is among the greatest available. Reviews for most Sony cameras can be found online. They have a broad product line of digital cameras suitable for photographers of any skill level. You will be totally happy with the end result regardless of which Sony digital camera you decide on. Because there are so many choices when looking for a digital camera means it's normal to feel overwhelmed. Finding a website that is unbiased and provides informative recommendations and reviews is without a doubt a great way to start. If such a website won't be an actual store, you can trust that their camera ratings are always honest and it will be easier for you to find a digital camera which is perfect for your needs. This way you can find the perfect digital camera for the perfect price.
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